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GOOGLE OUTLINES THREE STRATEGIES TO INCREASE ITS MARKET SHARE IN INDIA.

Google plans to acquire a substantive market share in India using free Wi-Fi, recruitment as well as faster access to the internet in the coming year; Sundar Pichai, the new CEO of Google announced today while addressing a crowd in New Delhii.
“The CEO also mentioned that these plans would see Google increase its recruitment of developers in the region; getting people online with free Wi-Fi and an initiative to get more women to use the internet and by making the experience of using the internet much better- even for those with limited connectivity.” reported David Gilbert (IBT)
The first strategy to give people in the region access to the Internet announced by Sundar Pichai is the introduction of its balloon-based Project Loon initiative in 2016. This strategy includes also the expansion of its Internet Saathi, a program designed to get more women online as they visit three million villages over the next three years.
Speaking on the second strategy, Sundar Pichai said the new approach would seek to improve the online experience for those with access to faster data connections. One way this will be carried out will be that web pages will automatically load faster with a Data Saver mode on the Chrome mobile browser as the browser removes images when it detects users have a slow connection. Adding that in India, Google has already provided the capability for users to download YouTube videos and view them offline. An upgrade of this feature to pause those downloads will be implemented in the next year.
Finally, “as a major expansion of its Hyderabad campus the company is planning to train 2 million new Android developers over the next three years by working with over 30 universities in the region as part of the National Skill Development Corporation. This adds to a recent announcement that Google will be giving 1,000 Indian startups $20,000 in credits to run their business on the Goggle Cloud Platform,” noted David Gilbert (IBT).
This is the first visit to India by the CEO since taking office in August this year. Sundar Pichai is also set to meet the Indian Prime Minister Narendra Modi during his two-day visit.
Source: David Gilbert (IBTimes)

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